The most well-known social media platforms have gazillions of users. The numbers keep increasing each year. The leaders of the field, YouTube, Instagram, and Facebook, have gone way past their preliminary purpose of entertainment, communication, and sharing.
Today, enterprises use them as real advertising tools and users have constructed careers out of sharing content. Also, other applications are using the big social media accounts to authenticate user identity. You can sign up for various games and apps using your Twitter and Facebook account. And employers now regularly check potential employees on social media, using it as a sort of character check.
Because of the multi-purpose feature of social media platforms, they become respected tools that the regular person spends around over 110 minutes each day based on current studies. Because they are such ever-present platforms, and being joined to a growing number of applications on phones and other devices, it is needed more than ever to secure them.
Here are some top practices for social media management for enterprises and users.
The various social media platforms have security features that you must take advantage of. Follow some tips for keeping your accounts secure.
Social media is also used as the public face of businesses or even financiers who use it as an advertising tool or a way to launch their brand. Hackers from time to time take over a company’s social media to promote endorse their own brand, increase followers, or even get out a certain message. This form of hacktivism is a continuous issue, particularly with Twitter.
- Check your social media frequently. Keep an eye on what’s going on with all your social media platforms.
- Limit access to only the people who should be there. The fewer folks with access, the better. This makes it simpler to control the posts and sidestep any planned sabotage.